Give web pages a title which describes the topic or the purpose of the page

The page title should describe the topic or purpose of the page. A descriptive page title makes it easier for everyone to navigate the website. Page titles are displayed in the browser window or in a tab. A good page title helps visitors to easily find the page when, for example, several tabs are open in the browser.

Good page titles:

  • clearly describe the topic or purpose of the page.
  • change when a new page is loaded.
  • have the unique information in front.
  • are uniform with the other pages.
  • are concise.
  • are unique.

Page titles are used by the assistive technology to identify the web page. This is the first information that is presented when a page is opened.

Use the title element in the <​head> element in the page’s code. In this element, describe the topic or purpose of the page.

It looks like this in the code:

In a CMS, the page title can often be set per page of the website.